Case Study: Iterpro

Scaling a Global Sports Intelligence Platform

Iterpro set out to transform how clubs manage performance, data, and operations across the entire football ecosystem - from grassroots academies to elite organisations. Identity Pro played a pivotal role in accelerating this journey, guiding global expansion, refining product strategy, and elevating the company’s position as a category-defining sports technology platform.

Iterpro
Identity Pro didn’t just refine our strategy - they helped us scale internationally, strengthen our product direction, and build a brand trusted by top clubs around the world.

Our impact at Iterpro

Trusted by Leading Clubs, leagues & Football institutions

Scaling a Global Sports Intelligence Platform

Identity Pro partnered with Iterpro during a critical growth phase - providing end-to-end support across go-to-market strategy, commercial development, product positioning, and global scaling.

The objective: turn a powerful performance-intelligence system into a widely adopted platform used across continents and competition levels.

Our Role

  • Designed and executed a global go-to-market strategy spanning Europe, the Middle East, APAC, and North America
  • Supported product development initiatives to strengthen Iterpro’s value proposition for clubs, academies, and federations.
  • Refined the brand narrative to position Iterpro as the operating system for modern football organisations.
  • Facilitated introductions and relationship-building withelite clubs, governing bodies, and high-performance leaders.
  • Provided strategic advisory on commercial models, pricing, and partner ecosystem development.

The Outcome

  • Expanded Iterpro’s footprint across multiple continents, scaling from early adopters to global presence.
  • Gained adoption across grassroots, academy, national-team, and elite professional environments.
  • Strengthened product maturity and roadmap to meet the needs of high-performance departments.
  • Secured commercial relationships with leading clubs, academies, leagues, and sports organisations.
  • Elevated Iterpro’s brand as a globally recognised performance-intelligence leader in sport.

Learn more about: Iterpro

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Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including:

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