As coaches, I have no doubt that you have had your fair share of players that disregard your tactics on match day and have had to manage conflict within your team.

Over the years of coaching I have had the pleasure of supporting some of the the worlds elite Head Coaches including Roy Hodgson, Mark Hughes, Martin Jol and Ange Postecoglu. All of these coaches had differing attributes as people and approaches to how they connected with their players on an individual level. As a young coach learning my trade this provided invaluable experience as to how and why they managed situation at times the way they did.

A recent study suggested that the worlds leading Head Coaches demonstrated the highest levels of emotional intelligence. The role of a Head Coach has evolved and the importance of possessing the ability to recognise and understand personal moods, emotions and what motivates your players has become the forefront of being a leading coach.


In 2006 I was employed as an intern at Fulham Football Club. It was within six months that I found myself promoted to a full-time role within the first team set up as fitness coach.

So, just imagine it, 24 years old, no elite playing profile to gain the instant respect from the senior playing group and the Manager Chris Coleman at the time. I had to work hard. And by hard I mean, I was the first into the training ground and one of the last to leave, and my role was so diverse as it included on field delivery to the playing group, to strength and conditioning and injury prevention programming to recovery and late stage rehab, you name it, I was involved!

It was the best grounding to the elite environment I could have hoped for on the day I decided to leave Melbourne with the intention of working in the English Premier League.

All of my football education has been in England with the England Football Association. Fulham Football Club invested heavily into my education by putting me through my UEFA Coaching Courses, however one thing that stood out to me at the time was that all of the football specific education was centred around the technical and tactical side of the game. And don’t get me wrong, this was invaluable, as was working and observing managers like Roy Hodgson, Martin Jol and Mark Hughes from a practical perspective on a daily basis.


The challenge was that I needed a point of difference – being a good coach was not enough at this level. And that is where my focus on human behaviour and sport psychology really gripped me! I spent years studying sport psychology and Neural Linguistic Programming to help me understand the athlete on a deeper level.

I was determined. I wanted to develop the skill set of managing high-profile players, how to build a connection with them to motivate and influence whilst building a trustworthy relationship.

I then put into place the theoretical learning that I had searched for into practice. For years I spent dealing with players with the tactics I had learned centred around behavioural profiles and identifying athletes learning styles to maximize the impact I was having on them. I did see a massive change in my delivery technique and the reaction I was getting from the athletes was huge! I noticed a higher level of compliance, stronger connections had been established with the individual and the results in training and on match day were a reflection of the positive influence in performances.

Coaching With Influence Online Course Mock Up

what happens when you develop these skills?

When you are able to communicate, connect and influence your athletes regularly you will begin to see the difference in the performance outcomes.

What's your point of difference as a coach?

By developing the skills required to communicate, connect, motivate and influence you will recognise that it’s the foundation of any successful coaching career.

It will support you in being able to;
  • Create an environment where players and staff are happy, and committed.
  • Optimise the performance of your players through high levels of compliance and respect.
  • Understand what your players need to feel empowered and inspired to perform.
  • Deliver your message with clarity to ensure maximum impact and learning outcomes.
  • Reignite the individual passion for the under-performing player.
  • Manage conflict with efficiency and achieve a positive outcome.
  • Connect with the ego so the player aligns with the agreed behaviours and club’s values.
  • Understand the player's purpose and drive.
  • Manage conflict with coaching staff and club administrators.
  • Demonstrate the ability to reduce the unwanted emotion within the environment to decrease potential conflict.

unlock the key to coaching

To create a sustainable relationship with your players and staff you need to become aware of the importance of the following key areas;


Having the ability to relate to other people, provide valuable support and guidance.


Be ahead of the game by being aware of the social feeling amongst the group.


Select the right technique and style that the situation requires.

Module 1 Cwi
Module One

Learn about the advanced behavioural model that can help you gain a clear understanding of your athletes and how to connect with them;

  • Explore the behavioural chart model and personality traits that you will face amongst your squad.
  • How these behavioural profiles can help you solve problems in your coaching environment or improve player outcomes.
  • Gain an understanding of the types of behaviours, characteristics and how they adapt during pressurised situations.
  • How to effectively recognise the difference between the natural and adjusted behavioural profile.
  • How to recruit your squad with behavioural balance.

Module 2 Cwi
Module Two

Understand the relevance of individual learning style and how you can maximize your impact with your players and staff.

  • Learn the 5-step model to influence the ability to learn and execute with precision and confidence.
  • Develop the skills to influence the relationship between coach and player by implementing the 4-step relationship building method.

Module 3 Cwi
Module Three

Learn how to connect with your players and understand staff by clearly recognising the individual learning styles.

  • Learn how to create connections with your players by specific targeted messaging strategies.
  • Maximize your impact in the little time you have with your athletes to educate them on their role within the team.

Module 4 Cwi
Module Four

Attain the tactics to communicate effectively with belief and poise.

  • Using my strategies and understanding how to communicate with the player behavioural style.
  • Gain trust with your players with clear and concise messaging.
  • Develop the tactics to manage the dressing room via communication skills.

Module 5 Cwi
Module Five

Acquire tactics that can help create and support respectful and trustworthy relationships.

  • Develop the skills to adapt your behaviour to your player's behavioural profile.
  • Learn the technique of how to create strong trusting relationships by building a positive rapport.
  • Hit the mark with clear feedback strategies.

Module 6 Cwi
Module Six

Discover how to identify what the needs of your players and staff are to remain motivated and effectively implement the techniques with confidence.

  • Gain insight into the types and styles of motivation you can implement into your coaching styles.
  • Learn the 3 key fundamental tactics to motivate your athletes for positive outcomes.
  • Become aware of what tactic will suit the current situation and how to deliver the message to inspire change and positive performance.
  • Learn how to master motivation by individualizing your ability to motivate the player's behavioural profile. Here you will gain valuable knowledge of the do’s and dont’s to motivate behavioural profiles.
  • My top 5 tips to motivate your athletes from my extensive experience in elite football and youth development.

Module 7 Cwi
Module Seven

Learn how to develop the relevant influence tactics that can support relationships and connection whilst achieving the outcome you are looking for.

  • Learn the tactics involved in influencing your players in a positive way.
  • Establish your trademark style to being a coach influencer.
  • Develop your pre/half-time and post-match meeting structure by implementing the 9 influencing techniques in order to create a cohesive and power team mentality.
  • Become a head coach that can impact the board, committee and fans to gain trust, respect and credibility.

Module 8 Cwi
Module Eight

Acquire the skills of how to provide effective and specific feedback to the individual and group with a strategic approach.

  • Learn the keys to implementing an effective feedback session into your coaching program.
  • Develop a clear strategy for feedback to ensure your approach is centred around development and not emotion.
  • Apply the skills to engage your players and create an environment that they want to share knowledge about the performance whilst you are capturing valuable information to improve standards and level of performance.

a summary of what you'll get

Training Lessons

5 sessions of interactive tutorials delivered by Scott Miller via Zoom.

learning resources

Bonus assessments and workbook to ensure you have access to the information you require when you need it the most.

Private Student group

Connect with other students in the Identity Pro Coach HQ and discuss relevant topics and network for future coaching opportunities.

Frequently Asked Questions

Still have questions before joining?

No problem I have answered our most frequent questions below to help you with your enrolment decision.

What if I fall behind?

Coaching With Influence comes with lifetime access so you can take a break from the learning modules and it will be here for you when you return.

What will I need to watch the modules inside the course?

To view the modules you will require an internet connection to stream the videos, you then can access the course on any device including a desktop computer, tablet and mobile.

Do you offer a payment plan?

You have the option to break up your investment into two or four payments.

Do you offer group licences for teams?

We offer team discounts for groups of 5+ people looking to join the course together.

Please get in contact with me at scott@identitypro.com.au, ensure you include your club details and number of coaches members you’d like to register and their full names and email addresses.

Would I benefit from this course if I'm not a coach, however my role involves leading staff?

There is no doubt! Coaching With Influence students include professionals from the corporate and private sector that have benefited from the skills and tactics included in the course. The learning modules can be applied to ensure you improve your capacity to communicate and create a motivated environment.