Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including:

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about identity pro

Who We Are

Identity Pro is a strategic advisory firm at the intersection of sport, innovation, and high-performance.

Founded by Scott Miller — former English Premier League coach and strategist with nearly 20 years of experience across elite sport, national federations, startups, and business transformation.

We help sport-tech founders, startups, and performance-led businesses scale with purpose.

Scott Miller Football Coach
We empower the sports industry by identifying and scaling groundbreaking innovations, forging strategic partnerships, and driving forward-thinking initiatives that shape the future of sports.
The Problem

Where Innovation Breaks Down

Most ventures in sport, tech, and high-performance don’t fail because of bad products or ideas — they fail because of:

  • No Clear Strategy – Weak positioning and go-to-market clarity stall growth.
  • Misaligned Partnerships – Deals don’t last without alignment.
  • Failed Adoption – Tech fails when it doesn’t embed into real environments.
  • Leadership Under Pressure – Without resilience, execution breaks down.
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Our Solution

The Identity Pro Approach

We provide clarity, culture, and execution systems that help founders and organisations:

  • Aligned Strategy – From vision to execution, grounded in identity.
  • Embedded Innovation – Adoption that sticks inside performance environments.
  • Scalable Partnerships – Relationships that deliver long-term impact.
  • Confident Leadership – Coaching leaders to thrive under pressure.
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Our Services

We help sport-tech founders and organisations scale with clarity, culture, and confidence.

Strategic Advisory for Sport-Tech Founders – From vision to execution with clear growth strategies.
Business & Performance Strategy – Build resilient organisations with elite sport systems.
Innovation Integration & Culture – Make innovation stick by aligning tech with people and culture.
Founder & Athlete Transition Support – Navigate transitions with identity-driven coaching.
Partnership & Growth Strategy – Design partnerships that scale with trust and long-term value.

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Let’s Shape the Future of Sport Together

Innovation in sport moves fast — the winners are those who align strategy with culture and act with clarity.

At Identity Pro, we partner with founders, teams, and organisations to turn ambition into execution.

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