Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including:

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about identity pro

Who We Are

Identity Pro is a strategic advisory firm at the intersection of elite sport, business strategy, and culture.

Founded by Scott Miller - former English Premier League coach and strategist with nearly 20 years of experience across elite sport, national federations, startups, and business transformation.

We partner with founders, athletes, and performance-driven organisations to unlock clarity, strengthen leadership, and scale with purpose.

Scott Miller Football Coach
What I learnt in elite sport is simple: culture drives performance. In business, it’s no different - strategy without culture is wasted potential.
The Problem

Where Innovation Breaks Down

Great ventures don’t fail because of weak ideas - they fail because of:

  • No clear strategy.
  • Misaligned partnerships
  • Innovation that doesn’t stick.
  • Leaders stretched beyond capacity.
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Our Solution

The Identity Pro Approach

At Identity Pro, we bring the discipline of elite sport and the rigour of business strategy to help leaders and organisations:

  • Build clarity in complexity.
  • Strengthen leadership resilience.
  • Align culture with performance.
  • Drive measurable growth.
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Signature Delivery Options

We offer proven delivery options tailored to your context:

Strategic Advisory

Flexible, ongoing advisory support for scaling ventures and leadership teams.

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Strategic Workshops

Practical, measurable, and transformational workshops that take leaders from clarity → design → execution.

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Executive Coaching

Sharpen your decision-making, strengthen your leadership presence, and align behaviours for sustainable growth.

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Leadership Playbooks

Practical tools for modern leaders. Build clarity, alignment, and accountability with Identity Pro’s complete playbook series - from self-awareness to team transformation.

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Let’s Shape the Future of Sport Together

Innovation in sport moves fast - the winners are those who align strategy with culture and act with clarity.

At Identity Pro, we partner with founders, teams, and organisations to turn ambition into execution.

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