Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including:

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Strategic Advisory for Football and Performance‑Driven Organisations

We work with football organisations and leadership teams operating under pressure - where performance expectations are high, scrutiny is constant, and decisions carry real consequence.

Identity Pro provides senior, football‑literate strategic advisory focused on decision clarity, organisational alignment, and execution. We are typically engaged when leadership, recruitment, and performance systems are misaligned, and organisations need calm, experienced perspective to reset direction and restore confidence.

When Identity Pro Is Engaged

Identity Pro is brought in when:

Inconsistency

Performance is inconsistent despite capability and investment

Pressure

Leadership teams are under pressure or in transition

Misalignment

Recruitment, coaching, and football operations are pulling in different directions

Reactivity

Decision‑making has become reactive, political, or unclear

Exposure

Growth, change, or external scrutiny is exposing structural weakness

Engagement Models

Senior advisory engagements shaped by context, pressure, and leadership need.

Strategic Advisory

Ongoing or time-bound advisory support for boards, CEOs, ownership groups, sporting directors, and senior leaders.

Leadership & Organisational Alignment

Focused engagement to address misalignment between leadership intent and organisational execution.

Seasonal & Transitional Advisory Support

Advisory support aligned to key periods of pressure, transition, or decision density.

Strategic Reviews & Diagnostics

Targeted, time-bound diagnostic engagements when organisations are unclear about the root cause of underperformance.

Ownership, Investment & Acquisition Advisory

Football-literate advisory support for ownership groups and investors navigating acquisition, evaluation, or governance decisions.

Who We Work With
  • Professional football clubs
  • Football federations and governing bodies
  • Ownership groups and boards
  • Senior leadership teams in performance‑driven organisations

Our work spans first teams, academies, recruitment functions, and football operations - always with a focus on the system as a whole.

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How We Work
  • We diagnose before we design
  • We work upstream of tactics and execution
  • We focus on behaviour, rhythm, and decision quality
  • We stay independent, discreet, and outcome‑focused

We help leaders think clearly and act decisively.

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About Scott Miller

Experienced Perspective from Inside Elite Football

Identity Pro is led by Scott Miller, a senior football leader and strategic advisor with extensive experience working inside elite football environments.

Scott’s background spans first teams, academies, recruitment strategy, and football operations, giving him a rare, end-to-end understanding of how football organisations function under pressure - and where they break down.

He has worked closely with boards, CEOs, ownership groups, sporting directors, and senior coaches, supporting leadership teams through periods of performance pressure, organisational change, and critical decision-making.

Scott is typically engaged when clubs and football organisations need an external, football-literate perspective to help diagnose misalignment, clarify decision-making, and reset direction at leadership level.

His work is not focused on tactics or technical delivery. It is focused on how decisions are made, how authority is exercised, and how systems either enable or constrain performance.

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Scott Miller Football Coach
Scott Miller | Strategic advisor

Start a Conversation

If your organisation is under pressure, in transition, or seeking greater clarity at leadership level, a conversation may be useful.

We engage selectively and work closely with senior decision‑makers.

Book a Discovery Call