Our Services
We help founders, athletes, and sports tech ventures scale with clarity, speed, and purpose.
Our Process
How We Create Impact
Advisory and strategy designed for the unique challenges of sport-tech and high-performance ventures.
We operate at the intersection of sport, innovation, and commercial growth.
At Identity Pro, we partner with visionary founders, elite professionals, and innovation-driven companies to turn bold ideas into commercially viable ventures.
Whether you're building the next generation of sports technology, transitioning from athlete to entrepreneur, or scaling an AI-powered product, we help you define your strategy, sharpen your brand, and accelerate your go-to-market success.
We help you:
- Clarify your direction — with strategies tailored to your vision and stage of growth.
- Embed innovation — by ensuring adoption sticks in the environments that matter.
- Build resilience — with systems and leadership frameworks drawn from elite sport.
- Scale sustainably — through partnerships, alignment, and market credibility.
Our mission is clear: To support, nurture, and scale groundbreaking innovations that will define the next generation of athletes, coaches, and high-performance experts.
Our Core Services
Here's why partnering with us can propel your organisation:
Strategic Advisory for Sport-Tech Founders
From vision to execution with clear market and growth strategies.
Many startups have strong products but lack clarity on how to scale. We provide tailored advisory that sharpens positioning, builds go-to-market frameworks, and creates growth strategies that are both practical and sustainable.
Key outcome:
- Clear positioning and market differentiation.
- Executable go-to-market roadmap.
- Sustainable growth frameworks aligned with long-term vision.
Business & Performance Strategy
Build resilient organisations with elite sport systems.
High-performance environments demand more than ideas — they require structure. Drawing from elite sport, we help organisations embed systems that strengthen leadership, streamline operations, and scale performance without losing agility.
Key Outcomes:
- Leadership systems built for resilience under pressure.
- Operational clarity that drives efficiency.
- Scalable structures that sustain long-term performance.
Innovation Integration & Culture
Make innovation stick by aligning tech with people and culture.
The biggest reason innovation fails is culture, not capability. We work with organisations to ensure new technology and systems are adopted, trusted, and embedded into the daily rhythm of performance environments.
Key Outcomes:
- Smooth adoption of new technologies.
- Team alignment and cultural buy-in.
- Innovation embedded into daily performance practices.
Founder & Athlete Transition Support
Navigate transitions with identity-driven performance coaching.
Founders and athletes alike face identity shifts under pressure. We provide structured coaching to support decision-making, resilience, and leadership growth through these pivotal moments.
Key Outcomes:
- Clarity in personal and professional direction.
- Stronger resilience and decision-making under pressure.
- Confidence to lead in new environments or roles.
Partnership & Growth Strategy
Design partnerships that scale with trust and long-term value.
The best partnerships aren’t short-term deals — they’re built on alignment, clarity, and trust. We help startups and organisations create scalable partnerships with clubs, federations, investors, and industry stakeholders.
Key Outcomes:
- Strong alignment between partners and stakeholders.
- Scalable growth through long-term collaboration.
- Increased market credibility and trust.
Ways to Work With Us
We offer flexible engagement models designed to meet you where you are:
Advisory Retainers
Ongoing strategic support
Project-Based Consulting
Focused, high-impact projects
Executive Coaching
1:1 coaching for founders and leaders
Workshops & Keynotes
Education, leadership, and innovation insights
Let’s Shape the Future of Sport Together
Innovation moves fast. The winners will be those who align strategy with culture and act with clarity.
Book a Discovery Call today and start building your next chapter with Identity Pro.
Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including:
