Our Services
Strategic football advisory services for leadership, performance, and organisational alignment.
Strategic Advisory for Football & High-Performance Organisations
Identity Pro works with football organisations facing complexity, pressure, and critical decisions.
We support boards, executives, and senior football leaders to create clarity of direction, alignment across departments, and systems that hold under performance stress.
Our work is advisory, not operational. We focus on decision quality, leadership behaviour, and structural coherence - because performance problems are rarely technical in isolation.
Engagement Models
Senior advisory engagements shaped by context, pressure, and leadership need.
Strategic Football Advisory
We act as a trusted advisor to senior decision-makers across professional and high-performance football environments.
This work is designed for organisations where:
- Responsibility is fragmented
- Strategy exists but execution drifts
- Leadership intent is not consistently reflected on the field
- Decisions are reactive rather than disciplined
Our advisory engagements support leaders to:
- Clarify football identity and philosophy
- Define roles, authority, and accountability
- Improve decision-making rhythm under pressure
- Align coaching, performance, recruitment, and development systems
We do not replace leadership. We strengthen it.
Football Department Alignment & Review
We conduct structured, independent reviews of football departments to identify where performance is being constrained by misalignment rather than effort.
These reviews focus on:
- Leadership structure and behavioural norms
- Decision rights and accountability clarity
- Departmental integration (coaching, performance, medical, recruitment)
- Talent development and pathway coherence
- Cultural signals and standards enforcement
The outcome is not a report for reporting’s sake.
It is a clear set of strategic priorities leaders can act on with confidence.
Executive & Board Advisory
We work directly with:
- Boards
- Owners
- CEOs
- Sporting Directors
- Heads of Football
This work supports leaders who must make high-stakes decisions without perfect information.
Typical focus areas include:
- Strategic resets following underperformance
- Head Coach appointment or transition support
- Structural redesign of football operations
- Role clarity between executive and technical leadership
- Governance and decision accountability
Our role is to help leaders see the system clearly, not manage it for them.
Performance Environment Observation (Diagnostic)
Where appropriate, our advisory work includes structured observation of the football performance environment.
This may include:
- Training environments
- Match preparation processes
- Coaching behaviours and communication
- Interaction between departments
This is not on-field coaching. We do not deliver sessions, run drills, or provide tactical instruction.
The purpose of observation is diagnostic — to assess whether:
- Stated philosophy is reflected in daily behaviour
- Leadership intent translates into execution standards
- Structural decisions are reinforced or undermined on the grass
This ensures strategic advice is grounded in reality, not assumption.
Talent, Recruitment & Pathway Advisory
We advise on the design and alignment of talent systems, rather than their day-to-day operation.
This includes:
- Recruitment strategy and decision frameworks
- Talent identification criteria aligned to football identity
- Academy and pathway coherence
- Integration between youth and senior environments
- Long-term squad and succession planning
Our focus is on decision architecture, not scouting execution.
Start a Conversation
Identity Pro works with a small number of organisations at any time.
If you are a board member, executive, or senior football leader facing complex decisions around performance, leadership, or direction, we offer a confidential advisory conversation to determine whether our involvement is appropriate.