About Identity Pro

Strategic Advisory for Football Leadership

We work with senior decision-makers in professional and high-performance football environments where pressure is constant and alignment is decisive.

This is strategic advisory - not operational support. Our role is to help leaders think clearly, decide decisively, and align football systems so intent translates to performance.

Scott Hero
Scott miller | strategic advisor
THE CONTEXT

Most football organisations do not struggle because of a lack of expertise or effort.

They struggle because authority is unclear at critical decision points, strategy exists but behaviour drifts under pressure, and departments optimise locally rather than collectively.

These are structural and behavioural constraints - not technical gaps. This advisory exists to address those constraints.

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WHEN THIS WORK IS NEEDED

COMMON ENGAGEMENT CONTEXTS
  • Football leadership roles have evolved faster than the operating model
  • Responsibility is fragmented across coaching, performance, recruitment, and executives
  • Short-term pressure is overriding long-term judgement
  • Outcomes feel fragile, reactive, or personality-dependent

This typically occurs during leadership or coaching transitions, periods of growth or professionalisation, sustained performance volatility, or increased board and stakeholder scrutiny.

WHAT WE FOCUS ON

Football Identity & Intent

Clarifying what the organisation truly stands for - and ensuring identity becomes a practical reference point for decisions, not a statement of intent.

Authority & Accountability

Defining who owns decisions, how disagreement is resolved, when escalation is required, and what alignment means in practice.

Decision-Making Rhythm

Establishing disciplined rhythms that support better timing, fewer reactive decisions, and consistency at critical moments.

System Alignment

Ensuring coaching, performance, recruitment, and development operate as one reinforcing system rather than competing silos.

HOW WE WORK

This is advisory, not delivery.

Engagements are typically structured as time-bound strategic interventions or ongoing advisory retainers and involve direct access to a senior advisor, small leadership groups, candid diagnosis, and practical guidance grounded in real football environments.

There is no off-the-shelf framework. The work is shaped by your context, leadership dynamics, and pressure points.

WHO THIS IS FOR

CEOs accountable for football outcomes, Technical Directors and Heads of Football, boards seeking clarity rather than reassurance, and organisations prepared to examine how decisions are really made.

WHO THIS IS NOT FOR

Clubs looking for quick fixes, execution without accountability, or environments unwilling to address authority, behaviour, or alignment.

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THE OUTCOME
  • Clearer decisions
  • Stronger alignment
  • Reduced internal friction

A football organisation that behaves in line with its stated intent - not because people are trying harder, but because the system supports better judgement.

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Start a Conversation

Identity Pro works with a small number of organisations at any time.

If you are a board member, executive, or senior football leader facing complex decisions around performance, leadership, or direction, we offer a confidential advisory conversation to determine whether our involvement is appropriate.

Book a Discovery Call