Why we exist

About Identity Pro

At Identity Pro, we believe the future of sport, technology, and investment will be shaped by people who combine vision with execution. That’s why we exist, to help founders, athletes, and innovation-led companies scale meaningful ideas into high-performance ventures.

We bring the strategic clarity, commercial discipline, and elite mindset needed to turn ambition into momentum.

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Scott Miller Football Coach
The next generation of sport and innovation won’t be built by systems — it will be built by people with clarity, conviction, and execution.
From the Pitch to the Boardroom

Elite sport experience. Business-driven outcomes.

Founded by Scott Miller, a former English Premier League coach turned strategic advisor - Identity Pro blends elite performance principles with real-world business execution.

Scott’s career spans over 18 years in elite football, including roles with Fulham FC, the Australian National Team, Newcastle Jets, and Aalborg BK in the Danish Superliga. As a coach, he built winning cultures. As a founder, he builds ventures that scale.

Today, Identity Pro supports a new generation of entrepreneurs and organisations who are redefining what’s possible across sport, AI, and innovation.

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Who We Work With

Founders. Athletes. Investors in sport and innovation.

  • Founders building in sports tech, AI, and health
  • Athletes and coaches transitioning into business
  • Investors and venture partners backing high-growth ideas
  • Companies entering or expanding into elite sport
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How We Work

Hands-on. Fast-moving. Outcome-focused.

  • We’re not traditional consultants. We’re hands-on partners.
  • We move fast, think commercially, and act like we’re on your team.
  • Every venture we support gets our full attention — and our full belief.
  • Because in our world, performance matters, and outcomes speak loudest.
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Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including:

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