About Identity Pro
Strategic Football Advisory
Identity Pro is a strategic football leadership practice that partners with professional clubs, federations, and senior leadership teams during periods of pressure, transition, and critical decision-making.
We operate above day-to-day coaching and operational delivery - focusing on football strategy, leadership alignment, and performance systems that determine whether an organisation performs consistently or reacts to circumstance.
Scott miller | Senior Football Advisor
Our Perspective
Most football organisations do not fail because they lack expertise, ambition, or resources. They struggle because leadership alignment breaks down, strategy disconnects from reality, performance systems fragment under pressure, and decision-making becomes reactive.
In high-stakes environments, clarity erodes quickly. Our role is to help organisations see clearly, align decisively, and act with confidence when it matters most.
What we do
Identity Pro works as an independent strategic advisor to football organisations.
We support owners, boards, executives, and football leadership by:
- Providing calm, external perspective under scrutiny and volatility
- Clarifying authority, accountability, and decision-making structures
- Stress-testing strategy against context, timing, and competitive reality
- Identifying where systems and behaviours undermine performance
Our work is not theoretical - it’s grounded in lived experience inside elite football environments shaped by expectation, consequence, and change.
How We Work
Our engagements are structured, context-specific, and tailored to the unique moment an organisation is facing.
Typical elements include:
- Leadership conversations and observational insight
- Structured, facilitated alignment sessions
- Strategic analysis and synthesis
- Clear advisory insight with actionable guidance
We do not impose generic templates or one-size-fits-all solutions - we work within the reality of each organisation.
When Organisations Engage Us
Identity Pro is most often engaged when:
- Leadership or ownership has changed
- Performance volatility is rising
- Strategic direction is unclear or contested
- Pressure is distorting decision-making
- Structure and systems are misaligned with outcomes
These are moments when independent perspective and clarity are most critical.