About Identity Pro
Led by Experience. Built for the Future of Sport & Innovation.
About Identity Pro
Who We Are
Identity Pro is a strategic advisory firm at the intersection of sport, innovation, and high performance.
We partner with sport-tech founders, startups, and performance-led organisations to help them scale with clarity, culture, and confidence. Our approach combines the systems and discipline of elite sport with the strategic insight needed to thrive in business.
The next generation of sport and innovation won’t be built by systems — it will be built by people with clarity, conviction, and execution.
From the Pitch to the Boardroom
Our Story
Identity Pro was founded by Scott Miller, former English Premier League coach and strategist, with nearly two decades of experience across elite sport, national federations, startups, and high-performance businesses.
Having worked in environments where the margins between success and failure are razor-thin, Scott saw how often innovation fails - not because of technology, but because of culture, clarity, and execution.
Identity Pro was created to bridge that gap:
- Bringing elite performance frameworks to startup strategy.
- Embedding innovation into real-world environments.
- Guiding leaders through complexity and pressure.
What Drives Us
At Identity Pro, our mission and values guide everything we do — shaping how we work with founders, teams, and organisations to create lasting impact.
Our Mission
To help visionaries in sport-tech and high-performance industries turn ambition into execution — scaling innovation with purpose, trust, and impact.
Our Values
Clarity, Culture, Confidence, and Impact — the foundations of every strategy we build.
Our Edge in Sport-Tech & Performance
Why Identity Pro
- Unique Edge: Strategy informed by elite performance coaching at the highest level.
- Proven Experience: Nearly 20 years across EPL, A-League, national teams, federations, and startups.
- Human-Centric: Strategy designed around identity, culture, and people.
Let’s Shape the Future of Sport Together
The future of sport belongs to those who combine innovation with identity.
At Identity Pro, we help founders and organisations build strategies that last — with the clarity to execute, the culture to embed change, and the confidence to perform under pressure.
Book a Discovery Call today and start your next chapter with Identity Pro.
Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including: