About Identity Pro
Where Elite Performance Meets Strategic Advisory
About
Identity Pro
Identity Pro is a Sport & High-Performance Advisory firm helping teams and organisations build clarity, alignment, and consistent performance environments.
We integrate leadership science, behavioural psychology, and elite sport high-performance methodology to ensure that the messaging, behaviours, and systems across the organisation all move in the same direction.
Performance becomes inconsistent not because athletes are incapable - but because environments are unclear.
We align the environment so the people inside it can consistently perform.
Scott miller | strategic advisor
Our Philosophy
- Clarity Creates Confidence
People cannot perform consistently without clear expectations.
- Identity Drives Behaviour
Teams become what they repeatedly think, communicate, and do.
- Alignment Reduces Friction
Confusion between coaching, HP, and leadership departments undermines performance.
- Systems Outperform Talent
Sustainable success requires frameworks that survive personnel changes.
Why Identity Pro
- Elite international experience across multiple sporting contexts
- Deep expertise in leadership, culture, and behavioural systems
- Practical frameworks that are simple to apply and sustain
- A sport-agnostic approach that adapts to any environment
- Trusted by leaders and high-performance units across the world
Ready to Build Your Next Phase of Performance?
Let’s explore your goals, challenges, and opportunities — and determine how Identity Pro can support your next level.