About Identity Pro

Experienced Perspective. Discreet Support.

Identity Pro is a strategic advisory working with football organisations and high‑performance leadership teams operating under pressure.

We are engaged when performance expectations are high, scrutiny is intense, and leaders need clarity around decisions, structure, and execution.

Scott Hero
Scott miller | strategic advisor

Why Identity Pro Exists

Elite football and high‑performance environments expose leadership quickly. When pressure increases, even capable organisations experience:

Reactive

Reactive or politicised decision‑making

Accountability

Blurred accountability across leadership roles

Misalignment

Misalignment between recruitment, coaching, and operations

Performance

Cultural drift as performance stress accumulates

Identity Pro exists to provide experienced, football‑literate strategic support at precisely these moments.

Our role is not to replace leadership, but to help leaders think clearly, align decisively, and act with confidence

Our View of Performance

Most performance challenges are not technical or effort‑based.

They are the result of:

  • Unclear authority and decision rights
  • Structural misalignment across departments
  • Systems that no longer fit the organisation’s reality
  • Behavioural patterns reinforced under pressure

Performance improves when leadership, decisions, and systems are aligned.

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How We Work
  • Senior, discreet, and independent
  • Problem‑led, not service‑led
  • Focused on decision quality and alignment
  • Upstream of tactics and delivery

We diagnose before we design and work closely with senior decision‑makers.

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Who We Work With
  • Professional football clubs
  • Football federations and governing bodies
  • Ownership groups and boards
  • Leadership teams in performance‑driven organisations

Engagements are selective and relationship‑based.

our services
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Start a Conversation

If your organisation is under pressure, in transition, or seeking greater clarity at leadership level, a conversation may be useful.

We engage selectively and work closely with senior decision‑makers.

Book a Discovery Call