About Identity Pro
Strategic Advisory for Football Leadership
Identity Pro is a strategic advisory business supporting football organisations operating in complex, high-pressure environments.
We work with boards, executives, and senior football leaders at the point where leadership responsibility, performance outcomes, and decision-making intersect.
Our role is not to coach teams or manage operations. Our role is to help leaders think clearly, align systems, and make better decisions when performance, scrutiny, and consequences are highest.
Scott miller | strategic advisor
Our Point of View
Identity Pro was founded on a simple observation:
Most football performance problems are not technical - they are structural and behavioural.
Under pressure, leadership intent fragments, accountability blurs, and decision-making becomes reactive. When this happens, even capable coaches and talented players operate inside systems that quietly undermine performance.
Our work exists to address those upstream conditions - before they show up as results issues.
How We Think About Performance
We view football organisations as leadership systems, not collections of technical specialists.
Performance is shaped by:
- who makes decisions
- how accountability is defined
- what behaviours are tolerated under pressure
- whether systems reinforce or contradict stated intent
Our advisory work focuses on these leverage points - because that is where sustainable performance is actually created.
Independence by Design
Identity Pro operates deliberately upstream of coaching and delivery.
This independence allows us to advise leaders with clarity, challenge assumptions without agenda, and avoid being absorbed into outcomes we do not control.
Where appropriate, we observe performance environments to understand how decisions translate into behaviour and standards. This observation is diagnostic, not interventive.
Independence is what protects judgment - and makes the work effective.
