Built for modern sport

strategic clarity
for modern
sport

Supporting clubs, founders, and ownership groups across three connected areas: Sport Advisory, Ventures & Technology, and Club Ownership.

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Our approach is built upon years of expertise and insights gained from working at the highest levels of sport, including:

Welcome to Identity Pro

Identity Pro works across three connected parts of the sport ecosystem: Sport Advisory, Ventures & Technology, and Club Ownership.

We support clubs, academies, founders, and ownership groups with clearer thinking, stronger structure, and better decision-making.

Whether the objective is to strengthen a club, scale a venture, integrate technology, or assess an ownership opportunity, our role is to bring clarity, alignment, and strategic direction.

Vision

To build a globally respected strategic platform operating across sport advisory, ventures and technology, and club ownership.

Mission

To help organisations, founders, and ownership groups make better decisions, build stronger structures, and move with greater clarity in a changing sport landscape.

Three Pillars. One Strategic Platform.

Sport Advisory

For clubs and academies building stronger strategy, operations, and performance.
From grassroots to elite, we support football, development, performance systems, and club alignment.

Explore Sport Advisory

Ventures

For founders and technologies shaping the future of sport and performance.
We help sharpen strategy, positioning, go-to-market, and commercial growth.

Explore Ventures & Technology

Club Ownership

For ownership groups and investors navigating club strategy, governance, and value creation. We help assess opportunities, structure decisions, and align ambition with reality.

Explore Club Ownership

How They Connect

Identity Pro is built as one connected platform.

Sport Advisory keeps our work grounded in the realities of clubs, football operations, player development, and performance environments.
Ventures & Technology keeps us close to the ideas, products, and businesses shaping the future of sport.
Club Ownership brings that perspective into acquisition, governance, transition, and long-term strategy.

Together, these three verticals create a sharper view of how modern sport operates.

About Identity Pro

Built from experience inside elite sport

Identity Pro was founded by Scott Miller and shaped by experience across elite football, leadership, and performance environments.

The business was built to support clubs, ventures, and ownership groups operating in environments where clarity, structure, and direction matter.

Identity Pro brings together strategic thinking, operational understanding, and sport-specific insight to help organisations build stronger foundations and make better long-term decisions.

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