Our approach is built upon years of expertise and insights gained from working at the highest levels of sport, including:

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Building Growth Inside Sport

Identity Pro is a strategic growth and venture ownership platform operating across sport, performance and innovation.

We work with selected founders, companies and organisations to support long-term growth through strategy, partnerships, venture participation and commercial development.

Our approach combines high-performance understanding with modern commercial thinking to help ventures create stronger positioning, scalable opportunities and long-term value.

What We Do

Strategic Growth

Supporting ventures with commercial strategy, positioning and growth planning.

Venture Partnerships

Working alongside selected companies through aligned, long-term collaboration models.

Advisory Participation

Participating in ventures where our strategic involvement can help create long-term value.

Portfolio Development

Building a connected portfolio across sport, performance and innovation.

A Connected Growth Platform

Identity Pro operates through a multi-venture ownership model designed to support scalable growth across sport and high-performance industries.

Rather than focusing on a single business or opportunity, we work across multiple ventures connected through strategy, innovation, performance and long-term aligned partnerships.

Our role is to help ventures strengthen their structure, expand their opportunities and create sustainable long-term value.

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Who We Work With

Identity Pro partners with selected organisations operating across sport, performance and innovation.

This includes:

  • Sports Technology Companies
  • Clubs & Academies
  • Athlete & Coach Platforms
  • High-Performance Businesses
  • Education & Development Platforms
  • Performance & Data Companies
  • Sports Startups & Founders
  • Investment & Ownership Groups
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Partnership Models

Identity Pro works through aligned commercial structures designed around long-term growth and shared value creation.

Strategic Retainer

Monthly strategic support for positioning, commercial direction and growth planning.

Growth Partnerships

Commercial support through introductions, partnership development and expansion opportunities.

Venture Collaboration

Aligned long-term collaboration through advisory, revenue-share and selective equity involvement.

Diagnostic & Playbook

Focused strategic reviews designed to identify growth, positioning and commercial opportunities.

ABOUT SCOTT MILLER

BUILT FROM A LIFE INSIDE ELITE FOOTBALL

Identity Pro was founded by Scott Miller, drawing on more than 20+ years of experience across elite football, performance, innovation and leadership.

Scott’s background spans the English Premier League, Australian A-League, Danish Superliga and Australian National Team environment, with roles at Fulham FC, Newcastle Jets, Aalborg BK and with the Socceroos.

His experience covers coaching, technical leadership, player development and high-performance environments where standards, structure, decision-making and leadership are critical to long-term success.

He holds an AFC Pro Licence, UEFA A Licence, and academic qualifications in Sport Science and Sport Psychology.

Identity Pro reflects that journey, combining elite sporting experience with strategic, commercial and operational insight to support ambitious organisations, ventures and growth opportunities operating across sport, performance and innovation.

About Identity Pro
Scott Miller Football Coach
Scott Miller | Founder

Start a Conversation

Identity Pro Ventures partners with ambitious organisations operating across sport, performance and innovation.

If you are exploring strategic growth, partnerships or commercial opportunities, we’d welcome the conversation.

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