Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including:

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Strategic Advisory for Football Organisations

Identity Pro works with boards, executives, and senior football leaders operating in complex, high-pressure environments.

We operate at the intersection of football strategy, leadership & governance, and performance systems - helping organisations restore clarity, accountability, and control when outcomes carry real consequence.

We do not provide coaching or operational delivery. We support senior leadership responsibility and decision ownership.

Our Three Key Pillars

Anchored around three interconnected pillars that align football strategy, leadership & governance, and performance systems.

Football Strategy

Defining clear football strategy anchored in identity, context and long-term competitive intent.

We help clubs and federations establish a clear football strategy aligned to ownership ambition, competitive context, and resource reality - providing a consistent foundation for recruitment, development, and performance decisions.

Leadership & Governance

Harmonising board, executive and football leadership through aligned authority, accountability and decision ownership.

Performance issues rarely come from talent shortages - they come from misalignment. We work across leadership layers to ensure clear authority and consistent decision-making between executive and football departments.

Performance Systems

Designing integrated performance systems that translate strategic intent into consistent execution across recruitment, development and match performance.

We help organisations move from fragmented practices to integrated performance systems - aligning recruitment, academy pathways, medical, and performance functions into a single operating framework.

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When Football Performance Breaks Down

Most football organisations do not struggle because of a lack of expertise, effort, or ambition.

They struggle because:
  • Decision-making becomes reactive under pressure
  • Accountability blurs across leadership and departments
  • Strategy exists, but execution drifts
  • Cultural standards weaken when results fluctuate

When this happens, even strong coaches and talented players operate inside systems that quietly undermine performance.

Identity Pro exists to address those structural and behavioural constraints, not the technical symptoms.

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About Scott Miller

Experienced Perspective from Inside Elite Football

Identity Pro is led by Scott Miller, a senior football leader with deep experience in elite football and executive-level decision environments. His career combines operational leadership and strategic oversight in high-pressure football organisations.

Scott’s background spans first teams, academies, recruitment strategy, and football operations, giving him a rare, end-to-end understanding of how football organisations function under pressure - and where they break down.

He has worked closely with boards, CEOs, ownership groups, sporting directors, and senior coaches, supporting leadership teams through periods of performance pressure, organisational change, and critical decision-making.

Scott is typically engaged when clubs and football organisations need an external, football-literate perspective to help diagnose misalignment, clarify decision-making, and reset direction at leadership level.

His work is not focused on tactics or technical delivery. It is focused on how decisions are made, how authority is exercised, and how systems either enable or constrain performance.

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Scott Miller Football Coach
Scott Miller | Senior Football Advisor

strategic conversation

Every engagement begins with a conversation to understand context, pressure points, and leadership dynamics.

If you are a board member, executive, or senior football leader seeking clarity across leadership, football strategy, or performance systems, we welcome an initial discussion.

Book a Discovery Call