About

Executive & Board Advisory

We work directly with boards and senior executives responsible for football outcomes.

This advisory supports leaders who must make high-consequence decisions without perfect information, often under intense scrutiny and time pressure.

Our role is to improve clarity, judgement, and alignment at the top of the football system.

Scott Hero
Scott miller | strategic advisor
THE CONTEXT

At executive and board level, football decisions are rarely technical.

They are:

  • Ambiguous
  • Politically sensitive
  • High-risk
  • Difficult to reverse

Leaders are expected to act decisively while navigating incomplete information, competing perspectives, and significant external pressure.

This advisory exists to strengthen decision quality at the point where consequences are greatest.

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WHEN THIS WORK IS NEEDED

COMMON ENGAGEMENT CONTEXTS
  • Strategic resets following underperformance
  • Head Coach appointment, review, or transition
  • Structural redesign of football operations
  • Tension or ambiguity between executive and technical leadership

These situations often arise during periods of instability, ownership change, public scrutiny, or when governance and football performance begin to blur.

Leaders sense the weight of the decision - and the cost of getting it wrong.

WHO WE WORK WITH

Boards & Owners

Supporting governance clarity, decision accountability, and long-term alignment between ownership intent and football strategy.

CEOs

Providing a trusted sounding board for complex football decisions that sit at the intersection of performance, governance, and organisational risk.

Sporting Directors & Heads of Football

Clarifying role boundaries, authority, and decision ownership between executive and technical leadership.

TYPICAL FOCUS AREAS

Strategic Reset & Direction

Helping leaders assess whether the current football strategy remains fit for purpose — and what must change to restore alignment.

Head Coach Decisions

Supporting appointment, transition, or review processes with disciplined judgement rather than reactive pressure.

Football Structure & Operating Model

Examining how football operations are structured — and whether that structure supports clear authority and effective execution.

Executive–Technical Role Clarity

Reducing tension and confusion by clarifying where governance ends and football autonomy begins.

Decision Accountability

Ensuring that major football decisions are owned, documented, and learnable - not diffused or politicised.

HOW WE WORK

This is advisory, not management.

Engagements typically involve:

  • Direct access to a senior advisor
  • Confidential, candid discussion
  • Structured challenge and perspective
  • Context-specific guidance grounded in football environments

We do not provide answers for leaders.
We help them see the system clearly and decide with confidence.

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WHAT THIS IS
  • Senior
  • Confidential
  • Strategic
  • Grounded in governance and football realities
what this is not
  • Interim management
  • Operational decision-making
  • Public positioning or messaging support
  • A substitute for leadership accountability
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WHO THIS IS FOR

Boards, owners, CEOs, and senior football executives who recognise the complexity of their decision environment and value disciplined, independent perspective.

WHO THIS IS NOT FOR

Organisations seeking someone to manage outcomes for them, absorb risk, or provide simple answers to complex decisions.

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Start a Conversation

Identity Pro works with a small number of organisations at any time.

If you are a board member, executive, or senior football leader facing complex decisions around performance, leadership, or direction, we offer a confidential advisory conversation to determine whether our involvement is appropriate.

Book a Discovery Call