What We Do
We help founders, athletes, and sports tech ventures scale with clarity, speed, and purpose.
Our Process
Turning Vision Into Velocity for Founders, Athletes & Innovators
We operate at the intersection of sport, innovation, and commercial growth.
At Identity Pro, we partner with visionary founders, elite professionals, and innovation-driven companies to turn bold ideas into commercially viable ventures.
Whether you're building the next generation of sports technology, transitioning from athlete to entrepreneur, or scaling an AI-powered product — we help you define your strategy, sharpen your brand, and accelerate your go-to-market success.
Our mission is clear: To support, nurture, and scale groundbreaking innovations that will define the next generation of athletes, coaches, and high-performance experts.
Our Core Services
Here's why partnering with us can propel your organisation:
Strategy & Commercial Advisory
Build with clarity. Scale with confidence.
We work with you to define your vision, build your commercial model, and align every decision to scalable growth. Whether you’re raising capital or launching into market — we give your venture direction and momentum.
Key Outcomes:
- Business model validation
- Growth planning & strategic alignment
- Founder coaching and investor readiness
Go-to-Market Execution
Turn your concept into traction.
From pilot to product launch, we help shape your offer, identify your audience, and go to market with confidence. This includes early customer acquisition, sales playbooks, and activation planning.
Key Outcomes:
- GTM roadmap and early adopter strategy
- Customer targeting and positioning
- Commercial activation support
Brand & Positioning
Own your space. Build with purpose.
We craft brands and narratives that earn trust and attract opportunity. Whether you’re building a business or personal brand, we help you articulate your value and show up like a leader.
Key Outcomes:
- Brand narrative & messaging frameworks
- Visual and strategic identity
- Thought leadership & market presence
Strategic Partnerships & Network Access
Relationships that move you forward.
We open doors to meaningful partners across sport, data, and technology — from distribution and licensing, to investment and growth acceleration.
Key Outcomes:
- Warm introductions to strategic partners
- Licensing, JV, and collaboration models
- Capital and market expansion support
The Identity Pro Advantage
Key Benefits:
Built From Elite Sport
We bring the mindset, discipline, and execution standards of elite coaching into every business engagement, because performance is our foundation.
Strategy That Works
We turn ambition into action with strategic models that drive revenue, traction, and long-term growth, not just ideas on a slide.
Skin in the Game
We treat every venture like it’s our own. We don’t consult from the sidelines — we build with you, with urgency, trust, and accountability.
Our approach at Identity Pro is built upon years of expertise and insights gained from working at the highest levels of sport, including:
